Cause-Related Marketing

Why should you consider a cause-related marketing campaign?

Aligning your business with us through a cause-related marketing (CRM) campaign will help you create positive impact for young Australians in need, and most of all, it’s an excellent way to activate your customers and engage your employees.

The stats are compelling. 86% of consumers believe that companies should take a stand for social issues¹, and nearly two-thirds of buyers will choose or switch to (or avoid or boycott) a brand based on its stand on societal issues.¹

Cause-related marketing can improve your organisation’s reputation, build brand awareness, enhance client-customer relationships, and increase sales and market share.

^{1 2018 Shelton Group's Brands & Stands: Social Purpose is the New Black. 1 Edelman’s Earned Brand Study 2018.}

Why partner with The Smith Family?

The Smith Family is a well-respected charity, and our reputation can help you build trust and awareness for your organisation and products.

We have a strong background in supporting cause-related marketing campaigns, ensuring your customers and employees feel connected to our common cause.

We have a clear vision for each partnership, have experience designing various types of CRM campaigns, and can provide the metrics you need to quantify the success of your campaign. Together, we’ll build a tailored campaign for your organisation that supports our shared goals.

Joining Forces with Ampol

Ampol engaged their employees, national network, and customers to raise funds for our Learning Clubs program in July 2023.

10 cents or 50 cents was donated every time a participating product was purchased, and customers could also donate at the point of sale.

We worked with Ampol to develop point-of-sale assets and marketing and social media collateral. And to ensure employees felt inspired and able to engage customers, we prepared employee briefing materials, provided a video from our CEO for Ampol to share internally, and organised for some of our team members to speak to Ampol’s State and Store Managers about The Smith Family's work.

The campaign was highly successful, with more than $444,000 raised in support of our Learning Clubs program.

“Our partnership with The Smith Family forms part of our community work through the Ampol Foundation, including our commitment to supporting the education of Australian youth. We know the work The Smith Family does is so important, particularly their Learning Clubs, which provide a safe, supportive out-of-school learning environment.”

Kate Thomson, Executive General Manager of Retail Australia, Ampol

WANT TO FIND OUT MORE?

We have run other successful CRM campaigns with partners such as Officeworks and Asahi Lifestyle Beverages that we'd love to share with you. So, if you'd like to talk to us about partnering with The Smith Family on a cause-related marketing campaign, please contact us by email.

Email: impactpartnerships@thesmithfamily.com.au

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