Help provide vital educational support to 11,705 Australian children this Christmas.

Our Programs
- Literacy programs
  Providing resources and support to help children living with disadvantage achieve the required reading standard.
- Technology programs
  Providing children and young people living with disadvantage with the critical skills, access, and equipment they need.
- Numeracy programs
  We support early years educators and community professionals in building foundational math skills in children under their care.
- Learning for Life
  Providing holistic, long-term support for disadvantaged young Australians throughout their education.
- Mentoring programs
  Mentoring programs for students living with disadvantage that provide the encouragement they need to build aspirations for their future.
- Aboriginal and Torres Strait Islander programs
  Our work engages Aboriginal and Torres Strait Islander communities in learning through education, life skills and role models, promoting culturally responsive practice.
Our learning support and mentoring programs in 90 Australian communities directly help children in need achieve their goals through education.
View all programs
Get Involved
- Ways to fundraise
  Learn about fundraising and give back to the community with The Smith Family.
- Volunteer with us
  Share your skills to help Australian children in need transform their lives through education.
- Partnerships
  Learn how your organisation can partner with The Smith Family and help build a better future for Australian children in need.
- Careers
  We aim to provide a working environment where staff and volunteers have the opportunity to grow both personally and professionally.
- Events
  Participate in events and activities that support young Australians experiencing disadvantage.
- VIEW clubs of Australia
  Learn about VIEW, a leading women’s volunteer organisation and support network with over 16,000 members, across Australia.
Ways to Give
- Sponsor a child
  Through child sponsorship, you will be matched to an Australian child in need, helping to support the cost of their school essentials.
- A gift in your will
  Ensure that future generations of Australian children have the support they need to make the most of their education.
- Monthly donation
  Become a monthly donor and provide continual support throughout all stages of a child’s education.
- Philanthropic giving
  Through your philanthropy, you can ensure that young Australians impacted by poverty get the education that all children deserve.
- Single donation
  Your donation will help young Australians in need by providing access to our Learning for Life education support programs.
- Workplace giving
  Making small, regular donations to The Smith Family through Workplace Giving is an easy way to help change the lives of young Australians living in poverty.
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Child Sponsorship
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Cause-related marketing

Why consider a cause-related marketing campaign?

Aligning your business with us through a cause-related marketing (CRM) campaign will help you create positive impact for young Australians in need.

Most of all, it’s an excellent way to activate your customers and engage your employees.

The stats are compelling. 86% of consumers believe that companies should take a stand for social issues¹, and nearly two-thirds of buyers will choose or switch to (or avoid or boycott) a brand based on its stance on societal issues.²

Cause-related marketing can improve your organisation’s reputation, build brand awareness, enhance client-customer relationships, and increase sales and market share.

Why partner with The Smith Family?

The Smith Family is a well-respected charity, and our reputation can help you build trust and awareness for your organisation and products.

We have a strong background in supporting cause-related marketing campaigns, ensuring your customers and employees feel connected to our common cause.

We have a clear vision for each partnership, have experience designing various types of CRM campaigns, and can provide the metrics you need to quantify the success of your campaign.

Together, we’ll build a tailored campaign for your organisation that supports our shared goals.

Joining forces with Ampol

Ampol engaged their employees, national network, and customers to raise funds for our Learning Clubs program in July 2023.

10 cents or 50 cents was donated every time a participating product was purchased, and customers could also donate at the counter. We worked with Ampol to develop point-of-sale assets, and marketing collateral. And to ensure employees felt inspired and able to engage customers, we prepared employee briefing materials, provided a video from our CEO for Ampol to share internally, and organised for some of our team members to speak to Ampol’s State and Store Managers about The Smith Family's work.

The campaign was highly successful, with more than $444,000 raised in support of our Learning Clubs program.

“Our partnership with The Smith Family forms part of our community work through the Ampol Foundation, including our commitment to supporting the education of Australian youth. We know the work The Smith Family does is so important to positively impact the lives of young Australians and their families.”

Jenny O'Regan, Chief Brand Officer, Ampol

Find Out More About Cause-related Marketing

We have run many other successful cause-related marketing campaigns that we'd love to share with you. If you'd like to find out more, please email us.

Email us

1 2018 Shelton Group's Brands & Stands: Social Purpose is the New Black.
2 Edelman’s Earned Brand Study 2018.